I BUILD CONTENT MACHINES THAT SCALE.
I was one of the first creative hires at DryWater — before the packaging was finalized, before there was an office, before there was a playbook. Built the content system from nothing and helped take the brand from prototype to $30M revenue pace and shelves in Walmart, Walgreens, Kroger, and Vitamin Shoppe.
With 8+ years across ecommerce, retail, media, and creator brands — I integrate AI workflows, lead remote editing teams, and own creative from first brief to final export.
DryWater Commercial
“Cramps Suck” — 30 Sec Spot
DRY
WATER
Founding creative hire. Built the entire content operation from zero — website assets, photography, launch media, ecommerce creative, paid ads, retail campaigns. Scaled brand from prototype to national retail in under 2 years.
TAYL
SLATE
Led production operations for a podcast network and multi-brand creator operation. Managed editing teams, built repeatable pipelines, owned quality from first cut through final export.
ARTISTA
ENT
Founded and operated a boutique creative agency serving LA and San Diego brands. Closed, produced, and delivered every project — commercials, branded campaigns, performance ads. Outsourced Head of Content for multiple client brands.
SPORT
RX
Produced ecommerce content, YouTube programming, product launches, and social creative. Grew YouTube through SEO strategy and consistent content cadence. Owned full production from shoot to publishing.
